我国羽毛球运动可持续发展的“SWOT”分析与对策研究

Countermeasures study on China badminton sustainable development based on the "SWOT" analysis

社会主义市场经济的改革与发展为我国羽毛球运动带来了新的机遇与挑战.运用现代管理学的"SWOT"分析法对我国羽毛球运动发展的内外部环境进行分析研究,客观阐述我国羽毛球运动发展所面临的优势、劣势、机遇、威胁,并相应提出建议与对策,旨在为促进我国羽毛球运动可持续发展提供参考.

The socialist market economic reform and development has brought new challenges and opportunities for china badminton, In order to provide the reference for promote the sustainable development of china badminton sport, With ＂SWOT＂ analysis methods and through the modem management perspective . we will analyze the inter- nal and external environment of china badminton, development, and objectively illustrates the strengths,weaknes- ses .opportunities .threats that china badminton is facing, and proposed based on the analysis of china badminton, and propose recommendations and countermeasures accordingly the actual situation.