摘要
旅游业是极具潜力的朝阳产业,对其他产业的发展有很强的带动作用。安阳市具有较好的旅游资源优势,旅游业对当地的经济社会发展也起到一定带动作用。通过对安阳旅游业发展现状进行实地调查,在得出初步结果的基础上,进行了SWOT分析,指出安阳旅游业发展中的优势、劣势、机遇和威胁,并从提高旅游资源的文化内涵,扩大旅游消费,加大旅游宣传力度等方面分析了安阳旅游业发展的方向及应采取的对策。
Tourism is a potential sunrise industry which plays a strong has advantages of tourism resources and tourism also plays a leading role in driving other industries. Anyang role in the local economic and social development. Through the survey of current development of anyang tourism industry, we analyzed the swot based on the preliminary results, pointing out strengths, weaknesses, opportunities and threats in the development of anyang tourism, and analyzing directions and some measures that should be taken in terms of the development of anyang tourism from improving cultural connotation of tourism resources, expanding tourism consumption and intensifying tourism promotion.
出处
《安阳工学院学报》
2012年第5期55-58,共4页
Journal of Anyang Institute of Technology