摘要
盈利模式和平台用户收费问题一直是平台企业和行业研究者关注的热点。文章主要考虑北京市物流信息服务平台的实际情况,通过分析B2B市场主流的收费模式,构建了平台只收取注册费形式下的模型,在此基础上探讨了平台收费的定价问题。
Profit-making model and platform user charges have always been hot spots for platform enterprises and industry re- searchers. This article takes the realites of Beijing logistics information service platform and by analyzing the charging model of the B2B market to builds different forms of charging monopoly model and discusses the best choice of optimal pricing model of the platform.
出处
《物流科技》
2012年第9期84-86,共3页
Logistics Sci-Tech
关键词
物流信息服务平台
双边市场理论
定价策略
注册费
logistics information service platform
pricing
registration fee
transaction fee
