星辰急便倒闭危机对民营快递的启示

On the Revelation of the Collapse Crisis of Stars Express on the Private Express Delivery Companies

以星辰急便为例,结合时事资料分析其深陷倒闭危机的五大原因:市场定位不准、转型失误、强行并购、缺乏专业人才等。总结出企业投资决策需良好的市场调查,慎重采用加盟模式、加强内部管理等经验,希望国内民营快递企业有所借鉴,减少失败风险。

This paper take Stars Express for example, analysis the top five reasons for its deep crisis of collapse： market position- ing error; transformation errors; merger and acquisition errors, the lack of professionals and so on. Summed up some experiences such as make a good market research before making the corporate investment decision; using the franchise model carefully; strengthen internal management, and I hope this will be benefit to the domestic private express delivery companies to reduce the risk of failure.