中小型连锁企业战略管理模式分析

Analysis of the Strategic Management Model of Small and Medium-Sized Chain Enterprises

中小型连锁企业要在市场竞争中立于不败之地,必须根据自身的优、劣势及特点,确定适合自身发展的战略道路,才能生存发展。连锁经营模式是中小型企业在设定好自已的企业使命、目标以及完成外部与内部分析后做出的战略选择。企业为在市场或产业中获得竞争优势会采取业务层战略和公司层战略。文章就中小型连锁企业战略管理模式做一些分析。

In order to survive and develop in market competition, the small and medium-sized chain enterprises should determined their own development strategies, based on their own advantages, disadvantages and characteristics. Chain operating model is the strategic choice made by the small and medium enterprises after setting their own good business mission, goals and completing the external and internal analysis. The enterprises will take the business and corporate strategies in the market or industry so as to gain a competitive advantage. This paper tries making analysis of the strategic management model of small and medium-sized chain enterprises.