会展经济下廊坊市物流价值链优化研究

Research of Exhibition Economy Langfang Logistics Value Chain Optimization

会展业能给主办地带来源源不断的商流、物流、人流、资金流、信息流,创造商机,吸引投资,推动商贸旅游业的发展,进而拉动其他产业的发展,同时对提升城市的品牌和知名度起到了积极作用。然而,当廊坊市会展项目逐年攀升的同时,也遇到了发展中的瓶颈——会展物流。文章首先从会展物流的价值链分解进行分析,继而分析了现代会展物流的特点,最后结合廊坊会展物流现状,分析廊坊会展物流的优化策略。

The exhibition industry can give site with continuous flow, the materials, people, cash flow, information flow, create business opportunities, attract investment, promote the development of tourism in the business, and then pulled the other industry development, at the same time for upgrading the city＇s brand awareness and played a positive role. However, when the Langfang exhibition project up year by year at the same time, we also experi- enced in the development of the bottleneck-exhibition logistics. This article first from the exhibition logistics value chain decomposition is analyzed, and then analyzes the characteristics of modern exhibition logistics, based on the Langfang exhibition logistics present situation, has analyzed the exhibition logistics optimization strategy.