摘要
通过盘点我国在本届伦敦奥运会的成绩和表现,总结与反思如何进一步提升我国奥运工作水平和成绩,以推动我国在国际上更好地展示与提升自身国家形象是文章的出发点和落脚点。文章首先研究分析了奥运会始终和国家形象以及国际关系紧密相连的历史与现实,接着在剖析中国奥运事业发展存在的主要问题基础上,提出当前已经到了必须加快转变中国奥运事业发展方式的崭新阶段。最后研究提出为更好地展示提升中国国家形象,要做到"回归本源性的重在参与,构建中国的快乐形象;回归朴实性的为国争光,构建中国的向上形象;回归细节性的人文关怀,构建中国的魅力形象"的"三个回归"和实现"在发展战略上,实现中国奥运事业从精英体育发展向精英体育与全民体育并重发展的转变;在动力机制上,实现中国奥运事业从物质利益驱动向物质利益和精神道德双轮驱动的转变;在舆论导向上,实现中国奥运事业从争夺金牌光荣向争夺金牌和享受比赛同样光荣的转变"的"三个转变"。
Through the inventory of China at the London Olympic results and performances,summary and Reflection on how to further improve our work and the level of achievement Olympic Games,in order to promote our country in the world to better show and promotion of its national image is the starting point and goal.This article first analyzed the Olympics always and national image and international relations closely linked to the history and the reality in China,then analyzes the main problems existing in the development of the cause of foundation,proposed the current has to must accelerate change Chinese Olympic career development new phase.Finally proposed to better display to enhance China’s nation image,to achieve the ＂back to basics of participation,to construct the Chinese happy image;regression simple of glory for the country,to build China upward image;regression the details of humanistic care,to construct the Chinese charm image＂of the＂ three regressions ＂ and＂in the development strategy,implementation China Olympic career from elite sports development to elite sports and national sports and development;on dynamical mechanism,realize the Chinese Olympic career from the material interest drive to the interests and spiritual moral driving transformation;in the direction of public opinion,realizes the Chinese Olympic Games gold medal for the glorious career from to compete for the gold medal and enjoy the game equally glorious change＂of the ＂three changes ＂.
出处
《浙江体育科学》
2012年第5期1-4,共4页
Zhejiang Sport Science
关键词
中国奥运事业
国家形象
回归
转变
China’s Olympic Enterprise
nation’s image
regression
change
