论文化创意与旅游发展研究的必要性

Necessity of Cultural Creativity and Tourism Development Study

随着文化创意产业的崛起,旅游产业与其融合成为市场经济发展的必然趋势。本研究立足于提升旅游的文化效益与内涵,抓住创意文化产业大发展的机遇,从分析我国文化创意与旅游发展理论研究现状、旅游文化内涵发展现状入手,对旅游发展中文化创意及其产品现实需求进行思考,从而提出文化创意与旅游发展研究的新课题。

With the rise of the cultural and creative industries,their integration with tourism industry has become an inevitable trend of marketing economy development.Aimed at improving cultural benefits and connotation of tourism and seizing the opportunities of the cultural and creative industries development,this paper analyzes the current situation of cultural creativity and tourism development and realistic demand of cultural creativity and its products in tourism development on the basis of the status quo of cultural creativity and tourism development theory and cultural connotation,which proposes a new topic of the cultural and creative tourism development.