基于实现经济效益的销售包装结构设计

Structural Design of Sales Package on Account of Economic Benefit Realization

好的销售包装结构设计,不仅可保护产品,利于产品运输,而且还能促进销售,并最终帮助企业实现经济效益。目前,中国的销售包装结构设计存在过度包装现象与同质化现象,包装材料选取失当以及生产流程设计不合理等问题。为了解决这些问题,在销售包装结构设计中应当遵循以下原则:体量关系合适,包装材料环保,生产流程合理,设计多样化。

Fine structural design of sales package will not only protect the products and benefit the transportation, but also can promote the sales and help the enterprise achieve economic benefits. At present, the structural design of sales package in China witnesses the phenomenon of over-packing and homogenization, together with the problems such as improperly selected packing material and unreasonable design in production process. In order to solve these problems, some principles could be followed in the structural design of sales package such as suitable relationship between form and volume, environmental-friendly packing material, rational production process and diversification in desilm.