摘要
莎拉和艾丽娅姐妹俩在中国这个陌生的国度,选择了和穷人做买卖的方式走上了创业之路,梦想后面是她们帮扶穷人的热情和冒险的信念。
The Malik sisters, Sahra and Alia choose to do business with poor people in China, which is a strange country for them. When they make their decisions, they have in their mind the passion to help the poor and the courage to risk. As the sisters share the same interest for organic products and the wish to increase farmers’ revenue through fair trade, they decided to start the Shangrila Farm. The registration for Shangrila Farm has been full of difficulties. Sahra and Alia hope that the farm will not only bring about business success, but also explore the way for a social enterprise that will benefit the farmers, the community, and the consumers. The sisters are in charge of different parts of the business, Sahra the marketing and brand promotion whereas Alia the product development. The sisters and their team are optimistic of the future, believing that the farm will go a long way as an organic, fair and high-quality social enterprise. They are convinced that business is a strong weapon for solving poverty.
出处
《中国市场》
2012年第38期36-38,6,共3页
China Market