城市居民节水行为的实证分析——基于消费者计划行为理论的视角被引量：10

An Empirical Analysis on Water-saving of Urban Residents——From Perspective of Theory of Planned Behavior

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摘要从计划行为理论的视角来研究中国城市居民的节水行为,通过对城市居民的问卷调查探讨了中国城市居民节水行为的现状及其影响因素。研究表明,居民对节水行为的态度、主观规范这2个因素对其节水行为的影响均正向显著,但知觉行为控制未通过显著性检验;城市居民的生态情感(EA)整体上正向调节着计划行为理论中预测变量与节水行为的关系。提出在实施经济性措施的同时,实行增强居民环保态度、增进生态情感、营造社会微观层次环保文化,多项措施并举促进城市居民节水行为的建议。 Based on the theory of planned behavior,this paper studies the water-saving behavior of Chinese urban residents.Through questionnaire survey,this paper discusses the status quo and essential factors influencing urban residents’’ water-saving behavior.The result shows that residents’ attitudes towards saving behavior and their subjective norms have significantly positive correlation with their water-saving behavior,but perceived behavioral control doesn’t pass significant test.On the whole,it has been demonstrated that ecological effect of city resident can be incorporated into the Theory of Planned Behavior,and has positively moderated the correlation of predictable variables and water-saving behavior.Therefore,this paper puts forward some corresponding suggestions,such as strengthening residents’ pro-environmental attitudes,improving their ecological effect and creating social micro culture focusing on protection of environment and finally promoting urban residents’ water-saving awareness with multi-measures.

作者青平聂坪陶蕊

机构地区华中农业大学经济管理学院

出处《华中农业大学学报（社会科学版）》 2012年第6期64-69,共6页 Journal of Huazhong Agricultural University(Social Sciences Edition)

关键词节水行为计划行为理论生态情感公众环保行为知觉行为控制 water saving； the theory of planned behavior； ecological affect； pro-environmental behaviors； perceived behavioral control

分类号 F290 [经济管理—国民经济]

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