我国足球产业发展制约因素分析与对策研究

Restriction Factor Analysis and Countermeasures of Football Industry Development in China

目前,影响足球产业健康发展的制约因素有:足球产业核心产品质量低下,产业价值难以认同;足球文化建设与传播有待完善;足球产业缺乏核心竞争力。指出足球产业经营者的经营观念、经营策略、产业主体者的价值观等"人"的思想因素是这种现象产生的本质原因。并提出足球产业发展的对策。

This paper considers the following three aspects that affect the football industry＇s healthy development：first,the football industry＇s core product quality and low industrial value are hard to believe;second,the football cultural construction and communication need to be improved;third,the football industry shows the lack of core competitiveness.This article points out that the football industry operators＇ business concept,business strategy and thought factors like the main body＇s values are the essential reasons for this phenomenon.Therefore,the suggestions are put forward.