体育用品制造业企业核心竞争力及影响因素分析

Core Competitiveness of Sporting Goods Manufacturing Enterprises and Its Influence Factors

根据体育用品制造业企业的特点,给出了体育用品制造业企业核心竞争力的定义,构建了影响体育用品制造业企业核心竞争力的指标体系。运用DEMATEL模型分析了因素之间的相互影响作用,据此判定影响我国体育用品制造业企业核心竞争力的关键因素,用以辅助体育用品制造业企业战略决策。

According to the characteristics of the sporting goods manufacturing enterprises,the authors of this paper define the core competitiveness of the sporting goods enterprises,construct the index system for core competitiveness and analyze the interrelationship between factors influence with the DEMATEL model.So the authors determine the key factors to the core competitiveness of the sporting goods manufacturing enterprises,in order to help the enterprises make the strategic decision.