以项目为驱动的电子商务专业教学体系研究

Research on project-based e-commerce teaching system

电子商务逐渐成为当今信息社会的主流商务模式,已经渗透到人们社会经济生活的各个层面,我国的电子商务发展已经取得了举世瞩目的成就,未来市场发展的巨大潜力更是毋庸置疑.但是,从我国十几年电子商务专业的办学历史来看,当今电子商务专业的毕业生从事相关专业的人数比例不足20%,以至于电子商务专业本身更是因为就业率持续低靡而被列为十大过度招生专业的前列.提高学生的从业能力要从对现有电子商务专业的培养框架分析入手,提出以项目为驱动的电子商务专业教学体系.

E -commerce plays an important role at present -day society by entering all walks of life. There has been a remarkable progress in future in China. However, through China＇ s e - commerce development, and there will be a great potential for its more than ten years of its education, there are less than 20% of its graduates who take up jobs related to it, so that it is listed as one of the ten over - enrolment programs due to its low employment rate. Hence, by analyzing the present training purposes in e - commerce programs, an e - commerce teaching system is proposed based on projects.