论消费者特点对奢侈品设计的影响

On the Influence of Consumer Characteristics on the Luxury Design

不同种类的奢侈品有着各自不同的消费群体,不一样的消费者的文化背景、教育程度、生活方式、价值理念都有着很大的差异,所以他们在选择购买奢侈品时的消费心理和消费态度是不一样的,这就对奢侈品的设计提出了要求,要求奢侈品在设计时要根据不同的需求进行设计以达到高额的营业额,从而在行业内立于不败之地。

Different types of luxury goods have their own consumers groups with different cultural background, educational level, lifestyle, and values. They buy luxury goods with completely different psychology and attitude. So the luxury design should consider different demands to get a high turnover and an invincible position in the industry.