摘要
建设机制对高校校园体育文化建设的效果起着决定性作用,因此,对高校品牌形象的塑造具有重要意义。文章运用文献资料法以及个案分析法,对高校校园体育文化建设机制要素进行了梳理与剖析,总结了我国高校校园体育文化建设机制的成功经验,并对如何进行我国高校校园体育文化建设提出了建议。
Construction mechanism plays a decisive role on the construction of campus sports culture.Thus,it is an important significance to brand image.The elements of construction of campus sports culture mechanism was analyzed by sing the methods of literature study and case analysis and the successful experience of campus sports culture construction mechanism was summarized in our country university.Many suggestions were provided at last.
出处
《职业时空》
2012年第9期75-76,共2页
Career Horizon
基金
河北省社会科学发展研究课题(201203195)
关键词
高校校园体育文化
机制
品牌
campus sports culture in colleges and universities
mechanism
brand