打造“三杯香”品牌 做强泰顺茶产业

To create “SAN BEI XIANG” brand and strengthen Taishun tea industry

本文分析了泰顺县茶产业的发展现状,总结了近年来品牌建设的主要做法和经验,剖析了制约品牌发展的主要问题,提出了进一步打造三杯香品牌、做强茶产业的对策措施。

The current developing situation of the tea industry in Taishun County with regard to the experiences of brand construction in recent years were reviewed. The main problems constraining the brand development were discussed. Further development of the ＂SAN BEI XIANG＂ brand and measures to strengthen tea industry were proposed.