对我国物流企业发展定位的思考与实例分析

Thinking and Empirical Analysis of Development Positioning of Chinese Logistics Enterprises

物流客户需求层次的提高和低端市场上的激烈竞争,要求物流企业必须进行合理、准确的发展定位。物流企业应根据物流服务客观需求和自身的优势,在分析市场环境的基础上,对物流功能、涉及行业、服务区域、需求客户等进行定位,获得区别并优越于竞争对手的市场形象,形成企业持续稳定发展的竞争优势。

In this paper, we argued that logistics enterprises should have a clear position with regard to logistics function, industries involved, service area and customers, etc. to obtain differentiated market shares, create an enterprise image superior to the competitors＇ and sustain continuous and stable development.