农产品供应链联盟的利润分配博弈分析

Game Analysis of Profit Distribution in Agricultural Produce Supply Chain Alliance

构建了当农产品供应链上流通加工商占主导地位时,各个节点成员的合作利润分配方式的模型,应用博弈论的基本原理,求出各个节点和整个流通渠道的利润函数表达式,分析了各节点成员利润随着合作分配系数变动的变化情况,对由于合作分配系数的增大导致的农产品供应链上非核心成员利润减少提出了改进办法,从而使农产品供应链合作利润分配趋于合理,加强了供应链的稳定性。

In this paper, we established the model of profit distribution for every nodal member of the agricultural produce supply chain domi- nanted by circulation processor, using the basic principle of the game theory, derived the functional expressions of the profit of the nodes and the whole circulation channel, analyzed how the profit of the members changed with the cooperative distribution coefficient and proposed improvement measures for profit reductionofnon-core members of the supply chain caused by increased cooperative distribution coefficient.