华语电影:以合作促进发展,以质量拓展市场

Chinese Language Film:Advancing in Cooperation and Expanding Market with a High Quality

新世纪以来,以海峡两岸三地的电影为主体的华语电影进入了一个日趋密切合作与快速发展的新阶段,华语电影的创作生产已呈现出融合发展之趋势,不仅合作投资拍摄的影片日益增多,而且资金来源渠道也更加多元化。面对美国好莱坞电影日益强烈的冲击和影响,华语电影需要在原有基础上进一步加强深度合作,力求资源共享、取长补短、增强实力,以利于在激烈竞争中取胜。在当下全球化的电影市场竞争中,华语电影若要在世界影坛上赢得一席之地并有较好的发展,必然要以质量和特色取胜,要真正确立以质量拓展市场的观念,努力通过一批高质量的优秀影片去开拓海内外电影市场。华语电影的创作生产主要应该立足于本土电影市场,以满足华语地区(主要是海峡两岸三地)电影观众的审美娱乐需求为主,因而其创作无论在题材选择、故事创意,还是在主旨开掘、人物塑造,抑或是在形式技巧和美学风格等方面,都要在充分尊重华语地区电影观众的审美娱乐需求和观影习惯的基础上,注重从中国传统文化和传统美学中汲取营养,从而使影片具有鲜明而独特的中华文化内涵和艺术创新意识。

In the competition of contemporary global film market, to stand firmly and to develop well in world film community, it is necessary to strengthen cooperation and promote its quality and features of Chinese language film. We should create Chinese language films catering for the aesthetic and amusement needs and theatre - going habit of audiences in Chinese language speaking areas, either in theme, plot, character, technique or in aesthetic style. In addition, we should absorb something good from traditional Chinese culture, so as to promote its denotation and inno- vative consciousness.