校企合作开展滑雪课程的必要性研究

Necessity Research on Developing the Ski Curriculum by Cooperation between Schools and Enterprises

在国内外滑雪市场竞争日趋激烈的情况下,通过校企合作开展滑雪课程,依靠高校的学生优势与滑雪企业的场地优势进行的深度合作,可以为企业增加一定的经济效益以及现金流;可以使学校形成特色的冬季体育课程,并最大限度地满足学生对滑雪运动的需求;可以在一定程度上促进该地区的经济发展;通过非本地区学生的切身体验,可以获得更好的为地方特色经济进行口碑宣传的效果,并且储备一定潜在的滑雪消费群体。

Facing the situation of gradually boiling ski market competition at home and abroad, the paper suggests developng the ski curriculum by deep cooperation between schools and enterprises, respectively rel ying on the students advantage and ski resorts advantage. It may inerease the enterprises＇ski demand, pro mote the local economic growth to some extent. It will have better effect of public praise on advertising the local economy by the nonlocal students＇firsthand experiences and reserve some potential consumer group for skiing.