黑龙江省冰雪旅游形象设计研究

Research on the Image Design of Ice-Snow Tourism in Heilongjiang Province

随着冰雪旅游市场的逐步升温,黑龙江省冰雪旅游业形象的塑造已经成为旅游竞争的关键点。依据黑龙江省冰雪旅游形象设计的原则,借鉴CI理论,确定黑龙江省冰雪旅游宣传口号,构建冰雪旅游地的理念识别系统、行为识别系统和视觉识别系统。对黑龙江省冰雪旅游形象的塑造和推广具有重要实践意义。

As the ice snow tourism market warms up, so the image design has been a hot spot of ice snow tourism in Heilongjiang province. According to the design principle of ice snow tourism, with the reference of Corporate Identity theory, the paper thinks that it will has the important practical significance for the de sign and popularization of ice snow tourism image in Heilongjiang province to confirm the promotional slo gan, to construct the local ice snow tourism with Mind Identity system, Behavior Identity system, Visual I dentity system.