中国内地与香港医疗保险产品对比分析

The Comparisons between Medicare Insurance Products in China's Mainland and Hongkong

目前,中国内地保险市场被公认为全球最具增长潜力的市场,尤其是医疗保险市场,自然也成了世界保险业巨头激烈争夺的市场目标。本文以中国内地与香港保险业的医疗险产品为例,分别从宏观市场环境、典型保险公司实例两方面进行详细的差异化对比分析,提出内地医疗保险市场及保险企业改善现状、加强竞争力的几点建议。

At present, China＇s inland insurance market is widely regarded as the market with the greatest growth potential in the world. In particular, the medicare insurance market has been the target which worldwide insurance industry giants are eager to compete for. The paper sets the medicare insurance products in China＇s mainland and Honkong as examples, comparatively analyzes the differ- ences in detail from macro market environment and specific insurance company, and provides suggestion aiming at improving inland medicare insurance market and enterprises and strengthening competition.