摘要
模因是文化的基本单位,靠复制和传播而生存。公示语作为特殊的应用性文体,其英译质量的好坏至关重要。模因论对汉语公示语英译具有指导作用,模因论视角下归化异化策略的恰当使用有助于译者翻译出地道规范的汉语公示语译语,从而有利于充分发挥其示意功能。
Meme,as the basic unit of culture,survives by reproduction and dissemination.Public signs belong to a special application style,whose English translation is essential.Memetics has guiding role in the translation of Chinese public signs,and using proper alienation or domestication strategy from the memetics perspective will help the translator to translate the appropriate and standardized public signs.
出处
《湖南人文科技学院学报》
2012年第1期87-89,共3页
Journal of Hunan University of Humanities,Science and Technology
基金
湖南省社科基金项目(2010YBB286)
湖南省教育科学"十二五"规划课题(XJK011CZJ009)
关键词
公示语
模因论
归化策略
异化策略
public signs
memetics
domestication strategy
alienation strategy
