秦皇岛旅游景区休眠状况调查及激活对策研究

Dormancy Investigation of Tourist Attractions in Qinhuangdao and Research on Activating Countermeasures

目前我国许多旅游景区普遍存在休眠状况,秦皇岛旅游景区也不例外。适当的休眠对于旅游景区维护设施、培训员工等有着积极的影响,但是频繁长期的休眠会对旅游景区造成较大的不利影响,如效益下降、景区资源闲置等。导致秦皇岛旅游景区长期休眠的原因很多,包括景区自身管理、产品缺乏创新等原因,也有政府政策、气候原因以及游客自身原因。因此,需要政府、景区和游客多方面共同努力,如采取打造品牌、宣传促销、创新产品、加强管理、门票优惠等措施,缩短秦皇岛旅游景区休眠期,激活秦皇岛旅游景区休眠期旅游市场。

At present, dormancy is so prevalent for many of our tourist attractions, and tourist attractions of Qinhuangdao are no exception. Proper dormancy has a positive impact on maintenance of facilities, staff training and etc., but a frequent long-term hibernation of tourist attractions would cause greater adverse effects like decline benefit, idle scenic resources, and etc. There are many reasons causing long-term dormancy of tourist attractions in Qinhuangdao, including the management of tourist attractions, lack of product innovation and other reasons, government policy, climate reasons, as well as tourists＇ reasons. Therefore, the government, scenic spots and tourists should have joint efforts, taking measures as building the brand, promotional marketing, product innovation, strengthening management, ticket discounts and other measures, in order to shorten the period of dormancy of tourist attractions in Qinhuangdao and activate travel market in dormant period of tourist attractions in Qinhuangdao.