小微企业电子商务采纳的理论分析

Theoretical Analysis of the Small and Micro Enterprise E-Commerce Adoption

电子商务是促进小微企业发展的重要途径,而电子商务的采纳受多种因素影响,当前对电子商务采纳的分析理论都有一定不足之处,其中对电子商务采纳的社会网络关系研究欠缺。社会网络关系中的强弱联结和结构洞有助于电子商务知识的流动和社会资本的流动,决策者以及其他相关者也被纳入到社会网络中。小微企业的电子商务采纳应考虑社会网络的影响,这样才有助于小微企业电子商务的采纳。

E-commerce is an important way to promote small and micro enterprise development, and e-commerce adoption is affected by many factors, adoption of e-commerce has a certain inadequacies, including e-commerce adoption factors of social network relationship, Strong and weak links in social network relations and structural holes will help the flow of e-commerce knowledge and social capital flows, and decision-makers and other stakeholders get involved in the social networks. E-commerce adoption of small and micro enterprises should consider the impact of social networks, so as to contribute to small micro-business e-commerce adoption.