中国高尔夫职业巡回赛发展现状、问题及其形成机理研究

Status-quo,Problems and Emerging Mechanism of China's Professional Golf Tour Development

运用文献资料法、比较研究法和分析综合法对中国高尔夫职业巡回赛发展历程及现状的研究发现,中巡赛虽然初具规模,但与国际六大巡回赛相比,面临着本土球员竞技水平低、赛事规模小、政策和体制缺位、赞助有限及公众关注度低等问题,这些问题的相互作用使中巡赛陷入了恶性循环,通过与韩国高尔夫和我国网球职业赛事发展的进一步比校分析发现:公众关注度低是问题深层根源,顶级高尔夫球员的出现将会增加赛事受众,将中巡赛导入良性循环之中,在高尔夫球员增加和高尔夫入奥背景下,我们应从体制改革、教育、文化和国际化等方面促进中巡赛快速发展。

By the method of literature review,comparative and analytic study,the paper reviews the development route and status-quo of China＇s golf professional tournament.It finds that although the scale was built,it faced many difficulties,such as low competitive level,small game,incomplete policy and system,limited sponsorship and low public popularity compared with the six big international tournaments.The interactive of these issues drives China＇s tournament into a malignant cycle.By comparative study of Korean golf and China＇s golf professional games,it finds that low public popularity is the root cause of all the other issues.The emergence of top golf players shall increase the audiences and lead the tournament into beneficial cycle.Under the background of increasing number of golf players and introduction of golf into Olympics,China shall promote golf tournament development by institution reform,education,culture and globalization.