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尝鲜新“苹果”iOS6新功能应用体验 被引量:1

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摘要 作为苹果新一代产品,iPhone5和NewPad都是全球用户梦寐以求的产品,因为它们都将搭载全新的iOS6智能系统,其在功能上有很大改进,诸如iCloud云服务升级、屏幕手势操控、Siri语音助手以及Passbook电子票证应用,都将为用户带来全新体验。
作者 友文
出处 《电脑知识与技术(经验技巧)》 2012年第9期79-81,共3页 Computer Knowledge and Technology
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  • 2Hoefler, S. , Keller, K. L.. The Marketing Advantage of Strong Brands [M]. Brand Management, 2003, 10 (6): 421 - 445.
  • 3Strahilevitz M. , Myers J.. Donations to Charity as Purchase Incentives: How Well They Work may Depend on W hat You Are Trying to Sell [ J ]. Journal of Consumer Research, 1998, 24 (4), 434-446.
  • 4Delgado - ballester, E-Applicability of a Brand Trust Scaleacross Product Categories: A Muhigroup Invariance Analysis [J]. European Journal of Marketing, 2004, 38 (5/6): 573 - 592.
  • 5Delgado Ballester, E. , Munuera-aleman, J. L. Yague-Guillen, M . J.. Development and Validation of a Brand Trust Scale [ J ]. International Journal of Market Re- search, 2003, 45 (1): 35-53.
  • 6Mcalister L., Srinivasan R., Kim M. C.. Advertising, Research and Development, and Systematic Risk of the Firm [ J ]. Journal of Marketing. 2007, 71 ( 1 ) : 35 - 48.
  • 7Mela C. F. , Gupta S. , Lehmann D. R-The Long-term Impact of Promotion and Advertising on Consumer Brand Choice [ J ]. Journal of Marketing Research. 1997:248 - 261.
  • 8Caves R. E. , Williamson R J.. What is Product Differen- tiation, really7 [ J ]. The Journal of Industrial Economics. 1985: 113-132.
  • 9刘红艳,王海忠,郑毓煌.微小属性对品牌评价的放大效应[J].中国工业经济,2008(12):103-112. 被引量:12
  • 10孙永杰.iPhone5:苹果重新诠释创新?[J].IT经理世界,2012(19):24-24. 被引量:1

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