3Leischnig, Alexander, Geigenmtlller, Anja,&Enke Margit. ( 2012 ). Brands You Can Rely On! An Empirical Investigation of Brand Credi- bility In Services[ J ]. Schmalenbach Business Review, 64,44- 58.
4Malar, & Lucia. (2011). Emotional Brand Attachment and Brand Personality : The Relative Importance of the Actual and Ideal Self[ J ]. Journal of Marketing, 75 (4) ,35 - 52.
5Park. C.W., Maclnnis. D. J., Priester, Joseph, Eisingerich, An- dreas. B. , Iacobucci,&Dawn. (2010). Brand Attachment and Brand Attitude Strength : Conceptual and Empirical Differentiation of Two Crit- ical Brand Equity Drivers[J]. Journal of Marketing, 74(6) , 1 -17.
6Thomson. M., MaeInnis. D. J. ,&Park. C. W. (2005). The ties that bind : the strength of consumers, emotional attachments to brands. Journal of Consumer Psychology, 15 ( 1 ) ;77 - 91.
