滇西南城市形象的塑造与儿童文化元素的介入——以西双版纳州景洪市为考察中心

The Introduction of Children's Cultural Elements and the Shaping of the Urban Image of Southwest Yunnan

滇西南城市群中的代表性城市——景洪市的城市形象塑造,缺少儿童文化元素的有效介入,成人化、世俗化、商业化、消费化色彩浓重。这种儿童文化元素在城市建设中的缺位现象,降低了其城市形象的亲和力,影响着其城市形象品位的持续提升。以景洪市为代表的滇西南城市群,应引入西方城市形象塑造的最新理念,让魅力充盈的儿童文化元素全面介入和助推城市形象的塑造,使其城市形象既深刻地突显出美丽的边境城市特色,又融化飞扬着缪斯式的儿童文化色彩。

In the shaping of the urban image of southwest Yunnan, cities such as Jinghong, Ruili, and Luxi, because of the lack of effective involvement of children＇s cultural elements, have resulted in a strong sense of adult tendency, secularization, commercialization and consumption. Therefore, the affinity of their urban image has been weakened, and the sustainable im- provement of their images and grade has been affected. The latest outlooks of the western urban image shaping should be intro- duced to the urban agglomeration of southwest Yunnan for the comprehensive involvement of the charm - filled children＇s cultural elements and the advancement of the urban image shaping, thus profoundly highlighting the characteristics of beautiful border ur- ban image as well as melting the color of Muse - like children＇s culture.