传统产业的兴衰与支持——以漳州片仔癀为视角的研究

Traditional industries and the rise and fall of support:taking Zhangzhou Pien Tze Huang Perspective

作为"漳州三宝"之一的片仔癀,已成为漳州经济发展史上的一朵奇葩,其每年1000万美元的销售收入无疑使她在漳州的经济结构中起着台柱作用。作为一个历时数百年多年的中成药产品,它的发展已渐行进入成长期与成熟期阶段,本文试图从产业兴衰角度来分析片仔癀的前世今生,并为其求得有关的产业支持进行理论分析。

As Zhangzhou＂ Sambo ＂ one of Pien Tze Huang, Zhangzhou＇s economic development has become the flower, its $10000000 in annual sales income will undoubtedly make her in the economic structure of Zhangzhou plays a pillar role. As one of hundreds of years of proprietary Chinese medicine products, its development has gradually entered the development stage and mature stage, this article attempts from the industry perspective to analyze the rise and fall of Pien Tze Huang preexistence and this life, and to seek relevant industry support for the theoretical analysis.