中国公共外交的国内统筹能力:问题与对策思考

On China's Domestic Coordination Capacity of Public Diplomacy: Problems and Options

除传统意义上所认识到的影响公共外交国内统筹能力的因素之外,公共外交的发展还受国家在特定时期社会制度和管理体制的生命力、国家的国内道德形象和它对价值观塑造能力等内部因素的制约。中国的公共外交在国家制度建设与体制创新以保障公共外交发展、国内道德形象与公共外交相匹配、价值观定位优化为公共外交提供足够的身份支持等方面还需进一步努力。对此,中国必须深化改革,用国家的安宁稳定与繁荣昌盛作为推动公共外交不断进步的根本动力;加强道德建设,改变国内舆论管理思路,增强国内外问题联动意识,推动公共外交道义声誉的影响;提升价值观的塑造能力,让中国公共外交的发展能够获得更多观念认同。

Apart from the traditionally recognized factors that affect domestic coordination ca-pacity of public diplomacy, public diplomacy is also restricted by the vitality of the social system and management system, the domestic moral image, and the capacity to shape values of the coun- try at the specific period of time. The authors hold that efforts have to be made to improve China＇s public diplomacy. Among the things to be done are giving the advantages of the socialist system its full role in public diplomacy, matching domestic moral image with public diplomacy, and optimizing the value orientation to provide sufficient identity support for public diplomacy. Therefore, it is necessary to promote further reform in China to establish a peaceful, stable and prosperous situation as the primary drive for further progress in public diplomacy. Construction of moral image should be improved, management of public opinion should be changed, integration of national and international issues should be strengthened, the influence of the moral credibility in public diplomacy should be enhanced, the ability to shape values should be raised. In this way, the development of the Chinese public diplomacy can gain much more recognition and identifica-tion.