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我国经济型酒店产品供给模式研究

A Study of Product Supply Modes of Budget Hotels in China
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摘要 经济型酒店在我国市场发展空间巨大,但发展尚不成熟。在对经济型酒店概念再剖析的基础上,分析了当前我国经济型酒店产品设计的影响因素。最后,提出了经济型酒店产品供给应遵循的价值模式,对经济型酒店产品策略、服务项目的取舍等问题进行了分析。 China's budget hotels occupy a huge market for development, but its development is not mature. Based on the concept of budget hotels, this paper analyzes the influencing factors in the product design of china's budget hotels, its product strategy and service choice, and proposes a mode of product supply in budget hotels.
作者 贾艳青
出处 《绵阳师范学院学报》 2012年第7期13-15,39,共4页 Journal of Mianyang Teachers' College
关键词 经济型酒店:产品供给 管理 Budget hotel product supply management
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