企业战略绩效评价体系构建——基于汽车行业的实证研究

On the System Construction of Strategic Performance Evaluation of Enterprises——An Empirical Study of Auto Industry

提出从企业的财务绩效、顾客绩效、内部运营绩效、人力资源绩效和社会责任绩效五个方面对企业战略绩效进行评价,建立战略绩效评价指标体系。设计了一个BP神经网络的拟模型,搜集我国13家上市汽车公司的数据样本对构建的拟模型进行训练和测试,然后对其修正,使其达到稳定状态,从而建立一个完整的BP神经网络模型。最后,用另外3家企业样本来验证所建模型的推广性,以证明BP神经网络的战略绩效评价方法的准确性和可行性。

In this article, strategic performance are divided into5 kinds of performance ： financial performance, customer performance, internal operation performance, human resource performance and society responsibility performance. The article puts forward a new index system of strategic performance evaluation. This article presents a new method of evalua- ting the enterprise＇ s strategic performance based on BP＇ s neural network. According to the index system that has been already set up, the article designs the BP neural network （BPNN） imitation model. With the method of computation, the paper uses the NNT based on MATLAB to make network design and computation. Through the training and testing of lots of studying samples, the imitation model has been established. In the end, the paper proves the accuracy and feasibility of the method with an example.