摘要
运用文献资料法、问卷调查和数理统计等方法,分析宁沪杭三城市女性家长体育消费特点与差异。研究表明:妇女获得体育信息途径一致;体育服装鞋帽是女性家长消费最多物质产品;体育休闲场所门票和会费是女性家长消费最多的服务产品。
By using the method of literature, questionnaire and mathematical statistics, the article analyses the characteristic of female sports consumption in three cities. The result shows the way women gain sports information is unanimous. Women pay much money on dress, admission ticket and membership fees of sports places.
出处
《价值工程》
2012年第30期12-13,共2页
Value Engineering
基金
教育部人文社会科学研究青年项目资助(批准号:10YJC880158)
关键词
体育消费
妇女
比较
sports consumption
women
comparison
