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社区支持农业劳动份额的消费者价值认知结构:方法目的链的应用 被引量：22

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摘要 本文以方法目的链理论为基础,探析社区支持农业劳动份额的消费者价值认知结构。通过对46位北京市小毛驴市民农园劳动份额消费者进行一对一的阶梯式深度访谈,再利用内容分析法、涵义矩阵、层级价值图、主导式知觉取向等分析过程,研究结果发现:劳动份额消费属性以"娱乐休闲场所"、"不施农药化肥"、"农场环境"、"自己种的蔬菜"为多数者考虑的要素;主要消费结果为"心情好"、"吃到安全蔬菜"、"饮食放心"与"体验农耕生活";"幸福愉悦"与"安全感"为劳动份额消费者追求的主要价值目标。属性—结果—价值关系链中,尤以"不施农药化肥"→"吃安全蔬菜"→"饮食放心"→"安全感"的连接关系代表潜藏在消费者心目中的关键路径,其次分别是"娱乐休闲场所"→"体验农耕生活"→"心情好"→"幸福愉悦"和"自己种的蔬菜"→"吃到好吃的蔬菜"→"心情好"→"幸福愉悦"。最后根据研究结果提出管理建议与未来研究建议。
作者 陈卫平
机构地区 中国人民大学农业与农村发展学院
出处 《农业技术经济》 CSSCI 北大核心 2012年第9期84-95,共12页 Journal of Agrotechnical Economics
基金 国家自然科学基金(项目编号:70972132) 中国人民大学明德青年学者计划(项目编号:11XNJ022)
关键词 社区支持农业劳动份额 消费者价值 方法目的链
分类号 F320 [经济管理—产业经济]
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参考文献30

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二级参考文献41

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共引文献16

同被引文献200

引证文献22

二级引证文献104

农业技术经济
2012年 第9期

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