简论创意产业和文化艺术发展的关系

On Relationship between Creative Industry and Development of Culture and Art

创意产业是实现我国文化"软实力"的重要途径,对文化艺术发展的推动作用十分明显。原创性和创新性是文化产品吸引受众眼球的重要卖点,只有让创造力和创新力渗透到文化产业的各个环节,并将"先"和"新"这两种元素真正体现到文化产品中,才能有效推动文化产业的长足发展。

Creative industry is an important way to realize the ＂soft power＂ of our culture, and can promote the development of culture and art. Originality and innovation is the key selling point of the cultural products. That only creativity and innovation is penetrated to every aspect of the culture industry and the idea of ＂first＂ and ＂ new＂ is reflected truly to cultural products can effectively promote the rapid development of the cultural industry.