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绵竹年画实施目标营销战略的探讨 被引量:1

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摘要 绵竹年画是中国民间艺术的一块瑰宝。目标营销战略是现代营销管理的一大经典成果。在绵竹年画的营销中实施该战略将会帮助企业深刻认识年画市场,找准与企业特点相符合的最佳市场机会。通过确定年画产品、品牌和传播的市场定位,在营销组合上对消费者的心智下功夫,强化企业产品的特点,在激烈的市场竞争中占据优势地位。
出处 《攀枝花学院学报》 2012年第5期7-9,47,共4页 Journal of Panzhihua University
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