摘要
在国家大力倡导全民阅读,建设阅读社会的大好时机下,图书馆需要提高阅读率,拓展自身服务空间,可以引入图书馆阅读营销。运用市场营销4Ps理论,设计营销对策,开展图书馆阅读营销活动。
In the good time of nationwide reading being initiated by our nation to build a reading society,the library should introduce library marketing to improve reading rate and expand the scope of their services.And use the theory of marketing 4Ps,Design the marketing strategies,carry out the activities of library reading marketing.
出处
《农业图书情报学刊》
2012年第10期86-89,共4页
Journal of Library and Information Sciences in Agriculture
基金
湖南省高校图工委立项课题(项目编号:2011L026)
关键词
图书馆
阅读
营销
library
reading
marketing
