图书馆服务营销与推广文献研究

Study on Literature on Library Services Marketing and Promotion

本文利用CNKI跨库检索,对2000年至2011年图书馆营销研究的论文,从年代、期刊、著者、主题等方面进行统计分析,以研究国内图书馆营销的现状,总结国内图书馆营销研究的发展脉络和近年来研究的热点问题,指出目前国内图书馆营销研究存在的不足。

Based on the data of papers about library marketing research in 2000—2011 provided by CNKI,This article analyzes them from age,journal,author,subject,and several other aspects by using Statistical method in order to study the status of library marketing,the development of it and the hot issue about it in recent years,then points out deficiencies in library marketing research in China.