高校图书馆信息服务营销策略研究

Study on University Library Information Service Marketing Strategy

信息经济的兴起,使图书馆经受着其他信息服务机构竞争和用户流失等诸多挑战,将营销的观念引入图书馆信息服务的过程中势在必行。高校图书馆作为图书馆的一个分支,在新形势下同样面临着许多问题。文章在分析了高校图书馆开展信息服务营销必要性的基础上,针对存在的问题,给出了一些高校图书馆开展信息服务营销的策略。

With the rapid development of the information economy,the libraries are facing many challenges of the competition with other information services,the loss of customers,etc.,so it is imperative that the concept of marketing is introduced in the library information service process.University Library as a branch of the library in the new situation is also facing many problems.Based on the analysis of the University Library information service marketing necessity,the paper puts forward some information service marketing strategy for the existing problems.