浅析市场营销竞争对手

Analysis of Market Competitors

随着市场经济的发展和消费者需求的不断增加,市场营销在各行业的作用越发重要,营销的好坏直接影响到经营目标及利润目标能否实现,能否在竞争的市场上求得生存和发展。本文对竞争者进行了界定,分析了竞争对手,以及竞争对手促销策略及反应。

With the development of market economy and the consumer demand continue to increase, Marketing： in the industry are becoming more and more important,it has a direct influence to the manage- ment goal and profit goals,and whether can be survive and develop. This paper gives a definition of com- petitors, analyzes of competitors,and the rival＇ s promotion strategy and response.