“社会经济人”假设下的个人行为分析——从制度经济学视角

Analysis on Individual Behavior under the Assumption of "Social Economic Man"——from the Perspective of Institutional Economics

经济学中的"经济人"假设是一个关于人的局部特性的假设,在解释人的利他行为时存在一定的局限性。透过"社会经济人"假设及其内核分裂与激活模型,从制度经济学视角分析了制度环境如何塑造并彰显个人利他行为的偏好,从而在人与制度的互动中推动"社会经济人"个人偏好与社会偏好的契合,实现一定"道德阈"中个人追求快乐最大化目标与构建和谐社会目标的一致。

The hypothesis of ＂economic man＂ in economics is about the hypothesis of the partial feature of human, which has its own limitation in the interpretation of human＇s altruistic behavior. The paper,through setting up a model of split - activation of social economic man, mainly analyses how institutional environment can produce and af- fect individual preference on undertaking altruism activities in order to promote the combination between individual preference and social preference of social - economic man, and further realizes the consistent objective between maxi- mizing happiness and constructing harmonious society.