基于酒包装设计的文化性思考

Culture Thinking Based on Wine Packaging Design

以包装设计的文化性为启示,通过实例分析了酒包装设计中深厚的文化内涵,论述了酒包装设计在其发展过程中传承民族文化、流行文化的影响,以及促进社会文化发展的作用和意义,提出了酒包装设计与文化是易于沟通与交流的,而有文化性的设计也是最易于被大众认同的;包装设计师从文化性角度把握酒包装设计与文化的密切关系,对于酒包装设计文化的传承和发展具有深远的影响。

Inspired by the culture of wine packaging design, it analyzed the profound cultural connotation of wine packaging design and expounded the role and significance of wine packaging design to inherit national culture, popular culture and social culture in its development process. It concluded that wine packaging design was easy to communicate and exchange with culture and the design with culture was also easy to be identified. From the cultural point of view, designers can grasp the close relationship of wine packaging design and culture that has a far-reaching impact on the cultural heritage and development of wine packaging design.