导视系统符号元素研究

Research on the Symbol Elements of Guidance System

分析了简练精微、传辞达意是导视系统设计的特征,提出了符号元素将导视系统中的信息概括、提炼、抽象,并顺利转换成企业视觉符号,成为整个导视系统传播工程的关键。论述了符号元素成为了导视系统的媒介,进而分析了公共标识符号、箭头符号、文字符号和色彩符号在导视系统创意表现上的重要作用。

It analyzed the subtle, expressive speech concise biography was all features of the guidance system design, proposed symbolic elements would guide information in the system summary, abstraction, abstraction, smoothly into visual symbols, become the whole system design project of transmission key. It discussed the symbolic elements became the guiding system for the medium, and then analyzed the important role of public identifier, arrow symbol, symbol and color symbols in the creative expression.