摘要
本文根据中国农村家电市场联合调查组的统计结果，分析了农民的消费心理和习惯，并提出了企业进军农村市场时在广告投放方面的要点。
Based on the statistic result of The Joint Inspection Group for House Appliance Countryside Market in China, farmers' consuming psychology and habits were analyzed and the strategy of commer- cials when entering the countryside market was presented. Keyword: communication media countryside market
出处
《电子质量》
2000年第7期12-13,9,共3页
Electronics Quality
