国外乡村旅游创新发展的成功经验与借鉴

Research on Successful Experience,Enlightenment and Reference of Overseas Rural Tourism Development

创新是乡村旅游可持续发展的源泉。世界发达国家的乡村旅游进入成熟发展阶段,积累了丰富的发展经验。纵观国外乡村旅游发展历程,综合归纳日本、法国、美国乡村旅游创新发展的成功经验,提出乡村旅游创新发展的借鉴与启示,包括完善旅游支撑体系、挖掘乡村文化内涵、创新乡村旅游产品和实施多元旅游营销。

Innovation is the core element of rural tourism. Presently, rural tourism has become one of the best sellers in the world tourist market. Overseas rural tourism has formed quite mature deyelopment patterns for their long history. Throughout the development course of rural tourism at home and abroad, experience about rural tourism development in Japan, France and America is concluded; and then enlightenment and reference of overseas rural tourism development are put forward. The enlightenment and reference include constructing quite perfect tourism public service, exploring real rural culture, innovating rural tourism products and implementating marketing of rural tourism destinations.