摘要
面对蓬勃发展的网络服装市场,本文详细论述了服装企业在不同发展阶段应选择何种网络产品开发和品牌战略模式。作者通过典型案例,说明了各种不同网络产品开发模式存在的机遇和风险。
Facing booming online clothing market,this paper elaborated on how to choose the development mode and brand strategy for garment enterprises at different development stage to develop garment products for online sales.The author explained the opportunities and risks of various modes thruough case study.
出处
《纺织导报》
CAS
北大核心
2012年第10期54-54,56-58,共4页
China Textile Leader
