市场大众、后殖民想象的民众和自媒体草根——对普通人媒介身份的历史追寻

Mass in Market,Imagined Demotic Person and Grassroots of Me-the-media:A History of Identity of Ordinary Person

电子技术的不断升级,增长了作为普通人的媒介接触,民众化时代已经到来。与此相伴随,自媒体草根也在崛起。本研究追溯了普通人的媒介身份发展历史,研究认为,普通人的身份呈现为三个主要的阶段:报刊时期作为市场的大众、广播电视带来的民众化和自媒体的草根。前两个阶段,普通人的媒介身份本质上未能发生彻底变革,普通人的媒介身份只是从被追逐的市场转化为可以参与生产的市场,人们成为后殖民时代的媒介文化元素。如今的第三个阶段提供了普通人媒介身份彻底变革的可能性,虽然看起来表征为草根化。

The upgrading electric technology has brought the media access to ordinary people,and demotic epoch is coming.The grassroots of me-the-media is rising.The article discussed the history of this proceed as dividing three stages to explain： First,people as the mass in press market;Second as Radio and Television brought;Now we enter a grassroots life as the Me-the media.The present stage has brought chance to equal identity in media presentation,while the previous two stages become the media aiming to share the market and the symbol of post-colonial life.