政府需要保障传统媒体的权威性

The Government Must Guarantee the Authority of Tradition Media

传统媒体是职业传播者从事的职业新闻传播活动,他们发布的信息理应具有权威性和公信力。然而,近年在很多热点事件中,消息来源模糊的网络信息时常压过传统媒体,致使公众在晕头转向中常把流言误认为是"真相"。面对转型期复杂的舆论环境,各级政府必须要重视传统媒体的阵地建设,通过各种保障措施维护传统媒体的权威性。传统媒体是社会发展分离出来的行业,它有自身的发展规律和运行机制,各级政府必须尊重传统媒体的职业特征,才能真正提升传统媒体的权威性,才能让公众在模糊的信息环境下听到清晰的声音。

Tradition media communication is the professional actions which professional communicator are engaged in,the information which they released ought to have authority and credit.But in recent years,internet information which news source is vague usually cover tradition media information and that lead to audience usually regard rumor as truth in hot event.Meeting complicated circumstance of public opinion in change era,all government must take the building of tradition media position seriously and guarantee the authority of tradition media by all measure.Tradition media have themselves development law and operation mechanism because they is a profession which divided from other works in social development,all government can improve the authority of tradition media and ensure audience listen clear voice only when they respect the professional characteristics of tradition media.